I had learned about the benefits of user journey maps, how they help us designers learn about how a user will use the service that we provide. I had already created one for my other module so I used the same template to make one for this module’s project.

The creation of this user journey map was quite easy and insightful because I see it as a method of storytelling that helps designers further empathise with their targeted consumer.

• Goal: Ethan wants a smart home that’s reliable, doesn’t function when Wi-Fi goes down, and is easy to control from anywhere without needing five different apps or purchasing a singular brand ecosystem.