Today we learned about type clothing, and what basically means is how words are shown on screen and in printing in terms of the font used, the colour, whether the typeface is a sans or sans-serif, all these factors contribute to how a text is perceived and read, for example if a company wants to make a business card they’d have to choose an adequate font and colour to apply to the text on the card. What I learned from this is that as a designer I must be wary of the font and the colouring of the font when it comes designing a logo, advert, or a website. Something that stood out to me because it is new knowledge to me is that typefaces have a “cap height”, an “x-height”, a “stem”, which is the vertical stroke of a letterform, the “baseline”, the “leading” which is the space between the “baseline” and the “cap height”.

Another thing we learned was why big letters are called “uppercase”, the reason is because in the era when print pressing was prominent , the capital tellers were kept on the upper case of the shelf. Printing blocks were made out of either wood or an alloy of lead, tin and antimony

Upon learning about these interesting things our tutor critiqued our type specimen sketches we were tasked with from our previous lecture, and after receiving feedback we were instructed to start doing our designs on Figma

This is an exercise we did to practice letter spacing and display, it was quite fun I must say, we had this thin almost transparent sheets with the letters on them, and in order to imprint the letters onto the white page I rubbed the end of my sharpie pen on the back of the letters and they stuck on the paper