This is the the workshop we did today in class, it was a fun thing to do. I took a more strict approach when I was creating my elephant. I made sure to not not manipulate the shapes of any of the shapes. I found it quite easy to build the elephant, the only exhausting bit was moving the shapes to the front or back, making sure they were on the right layer was the tedious bit.
Wim Crouwel
Willem Hendrik Crouwel is one of the greatest graphic designers to have lived worldwide. Willem went to an art school called Academie Minerva, in Gronigen. In 1955 he opened an office with Kho Liang le, who was a Dutch Indonesian born designer. Edy de Wilde who was the director of the Stedelijk Museum in Amsterdam took Millem in and made put him in charge of the Museums identity, there he redesigned their posters and catalogues, he also developed a grid system so that the museum could have a consistency. His constant use of grids earned him the nickname Mr. Gridnik. He is also known for teaching graphic design at several universities and institutes, this goes to show that he was more than a designer, he was teacher as well.
In 1967 he released an experimental typeface currently known as the New Alphabet. He created eh font using technology used by early computer monitors, the computers rendered images in large pixels that made it difficult to create curved letterforms, hence Crouwel used only straight lines and diagonals. He created this typeface just to showcase the impact that technology had on centuries of typographic tradition. He also created another typeface called Gridnik and as seen in the images below it is more readable than the its sibling New Alphabet
http://www.designculture.it/interview/wim-crouwel.html
https://www.famousgraphicdesigners.org/wim-crouwel
Armin Hoffman
Armin has had a lot on influence on graphic design. Born on June 29, 1920, Armin Hofmann grew up in Winterthur, Switzerland and worked in Basel and Bern as a lithographer, and in 1947 he became an art teacher for 40 years at the Basel School of Arts and Crafts, he wasn’t a teacher for those 40 years though, he moved onto head of the school after Emil Ruder left. He also taught at the Philadelphia College of Art and Yale University. Hoffman’s approach to design was deemed a bit unorthodox to to his eloquent way of making complex work look simple by simply using point, shape, and lines. His ways of creating helped develop the graphic design style known as the Swiss Style. Hoffman’s work mainly were books, exhibitions, environmental graphics, logotypes, sign systems, typography, posters and symbols.
http://www.designishistory.com/1940/armin-hofmann/
https://www.famousgraphicdesigners.org/armin-hofmann#:~:text=Hofmann's work is marked as,simplicity%2C abstraction and complexity simultaneously.
